Privacy Policy

Last Updated: 20 January 2026  |  Effective Date: 20 January 2026

1. Introduction

Bodhi Digital ("we," "us," or "our") is committed to protecting the personal data of individuals who interact with us through our website, training programs, and consulting services. This Privacy Policy explains how we collect, use, store, and share personal information in accordance with the Thailand Personal Data Protection Act B.E. 2562 (PDPA) and related regulatory guidance.

For any questions regarding this policy, please contact us at [email protected].

2. Data We Collect

We may collect the following categories of personal data:

• Contact information: name, email address, phone number, and business address provided when submitting enquiries or registering for programs.
• Communication data: the content of messages or enquiries you send us via our contact form or by email.
• Usage data: information about how you interact with our website, including pages viewed, time spent, and referring sources (collected via cookies and analytics tools, subject to your consent).
• Professional information: organization name, role, and industry if provided voluntarily during the engagement process.

3. Legal Basis for Processing

We process personal data on the following legal bases under the PDPA:

• Consent: for marketing communications and non-essential cookies, where you have provided explicit consent.
• Contractual necessity: for processing required to deliver training programs and consulting services you have engaged us for.
• Legitimate interests: for website analytics and operational improvement, balanced against your data protection rights.
• Legal obligation: where processing is required to comply with applicable Thai law.

4. How We Use Your Data

• Responding to enquiries and communicating about program suitability
• Delivering training programs and consulting services you engage us for
• Sending program-related information, updates, and follow-up materials
• Understanding how our website is used and improving its content
• Meeting legal and regulatory obligations

5. Data Sharing

We do not sell personal data to third parties. We may share data with:

• Service providers: trusted technology vendors who support our website, email, and analytics operations under data processing agreements.
• Analytics providers: where you have consented to analytics cookies (e.g., Google Analytics), limited usage data is shared with those providers.
• Legal authorities: where required by applicable Thai law or a court order.

6. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy. Enquiry data is retained for up to 24 months. Engagement and program records are retained for up to 5 years for legal and accounting purposes. Analytics data is subject to the retention settings of the respective tools used.

7. Data Protection Measures

We implement appropriate technical and organizational measures to protect personal data, including secure transmission protocols (HTTPS), access controls limiting data access to authorized personnel, and regular review of our data handling practices. In the event of a data breach that poses risk to individuals, we will notify affected parties and relevant authorities in accordance with PDPA requirements.

8. Cookies

Our website uses cookies to improve your experience and gather analytical data (with your consent). Please refer to our Cookie Policy for full details on the cookies we use and how to manage your preferences.

9. Your Rights Under the PDPA

As a data subject, you have the right to:

• Access personal data we hold about you
• Correct inaccurate or incomplete data
• Request erasure of your personal data (subject to legal retention requirements)
• Object to processing based on legitimate interests
• Withdraw consent at any time without affecting the lawfulness of prior processing
• Lodge a complaint with the Office of the Personal Data Protection Committee (PDPC) in Thailand

To exercise any of these rights, contact us at [email protected].

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. Children's Privacy

Our services are designed for business professionals and organizations. We do not knowingly collect personal data from individuals under 18 years of age.

12. Policy Updates

We may update this Privacy Policy from time to time. Significant changes will be communicated via our website. Continued use of our services following any update constitutes acceptance of the revised policy.

13. Contact

Data Controller: Bodhi Digital
Address: 250/6 Rama III Road, Chong Nonsi, Yan Nawa, Bangkok 10120, Thailand
Email: [email protected]
Phone: +66 2 285 3941